About Magic Chef

THE BEGINNINGS

A trusted brand for over 90 years, Magic Chef has been a household name that consumers turn to for dependable, easy-to-use kitchen appliances.  Magic Chef continues that time-honored tradition, offering a versatile line of kitchen essentials to help busy consumers create magical moments and simplify their lives.

INNOVATION IN COOKING

GORDITO MCA.png
1949-magic-chef-ad.jpg

Today, the Magic Chef brand is experiencing a reinvigoration in terms of product development, marketing initiatives and connection with its consumers. Simply put, the Magic Chef brand is committed to making convenient products that you can count on.

Magic Chef Brand continues to deliver reliable, useful and versatile products for your home.  The cornerstone to our brand is attention to detail and superb quality combined with exceptional value.   Magic Chef provides trust, value and performance.

THE FUTURE

Magic Chef continues this longstanding tradition by working with best-in-class partners and brands to offer a variety of licensed products that help busy consumers simplify their lives. In 2019, Repideales joined the Magic Chef Licensee family. Repideales is committed to bringing customers trustworthy, easy to use Magic Chef products to homes across Latin America.

MAGIC CHEF RETURNS TO LATINAMERICA

In 2019,  Representaciones Ideales, S.A signed a licensing agreement to use the Magic Chef brand in Latin American and MC Latam was born to bring the brand to your home.